When does outsourcing your sales team make sense?
Outsourcing is not for every company. These signs suggest it fits yours.
Advertising
How to choose the right ad channel for your business
Choosing a channel starts with your customer, not with the platform. Three questions settle it.
Start with the customer
Before asking "where should I advertise?", ask "where does my customer look when they need what I sell?" Someone who needs an urgent service goes to Google. Someone discovering a new product usually sees it while scrolling Instagram or TikTok.
Three questions that settle it
- Is your customer searching for the solution, or do they need to discover it? Search fits the first, social fits the second.
- Can your product be understood from a photo or a clip? Visual products do well on visual platforms.
- How long does the buying decision take? Long decisions need follow-up and content, not a single ad.
Do not start everywhere
Start with one or two channels, set up tracking, and give them enough time to test. Spreading a budget across five platforms makes it hard to judge any of them.
When to add a channel
When results on the first channel are stable and you know what a customer costs there. Then comparing it with a new channel is fair.