How to choose the right ad channel for your business
Choosing a channel starts with your customer, not with the platform. Three questions settle it.
Sales
When does outsourcing your sales team make sense?
Outsourcing is not for every company. These signs suggest it fits yours.
Signs the time is right
- You get many inquiries and nobody follows them up in time.
- You want to test a new market before hiring a full team.
- Your sales depend on one person, and it is usually you.
- Hiring and training cost more than you can carry right now.
Two models
In the first, the partner builds a team that works inside your company, on your system. In the second, the partner's team sells for you and earns a commission on what closes. The first suits a company that wants a permanent team. The second suits one that wants to start fast.
What stays with you
Product, price and sales policy are your decisions. The partner executes and reports the numbers. Always ask for a follow-up system you can open yourself.
When it does not fit
When your product still changes every week, or when there is no demand yet. In that case, start with marketing.