10,000 downloads for the Abar app

Challenge

A new app connecting water companies with users, starting from a modest launch point and no audience.

Solution

A marketing strategy combining organic content and paid ads, with data-driven targeting and WhatsApp to bring in new users.

Result

• 10,000 app downloads
• A strong reputation in the market

Abar

Abar started from a modest point: a mobile app that connects water companies with users. The Falak team built a strategy that combined organic promotion and paid ads, used accurate data to reach the right audience, and drew on social channels, WhatsApp included, to attract more users. The result was 10,000 app downloads and a strong reputation in the market, proof that challenges can be turned into opportunities.