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Marketing and adsFull time

Performance Marketing Specialist

You own the full funnel from first click to repeat purchase: channels, tracking, landing pages and conversion rates. You are the person who ties marketing spend to the client's real revenue.

What you will do

  • Build a growth plan for each client with clear targets: CAC, ROAS, LTV and conversion rate.
  • Set up full tracking (GA4, GTM, Pixel, CAPI, UTM) and review data quality every week.
  • Analyze the funnel and find the leak: the ad, the landing page, the cart or the checkout.
  • Plan CRO tests on landing pages and stores with designers and developers.
  • Run Google Search and Shopping, and coordinate social channels with the Media Buyer.
  • Build a dashboard for each client and deliver a weekly read of the numbers with clear decisions.

What we need from you

  • At least three years in performance marketing across more than one platform.
  • Strong tracking skills: GA4, Google Tag Manager, conversion events and UTMs.
  • Able to build a full growth plan from budget to KPIs and follow it weekly.
  • Understands landing page and store conversion (CRO) and how it drives acquisition cost.
  • Analytical thinking and clear language when presenting results to clients.

Tools you will use

Google Ads (Search, Shopping, PMax)GA4Google Tag ManagerMeta Ads ManagerLooker StudioHotjar or Microsoft ClaritySalla / Shopify Analytics

Performance Marketing Specialist

Apply for this role

Fill in your details and answer the four questions with examples and numbers from your experience. Specific beats long.

With country code, for example +966 5x xxx xxxx
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Screening questions
Answer with a real example, and numbers if you have them.
PDF or Word file.

Your application goes straight to the Falak hiring team, and you get a confirmation email.