What you will do
- Build a growth plan for each client with clear targets: CAC, ROAS, LTV and conversion rate.
- Set up full tracking (GA4, GTM, Pixel, CAPI, UTM) and review data quality every week.
- Analyze the funnel and find the leak: the ad, the landing page, the cart or the checkout.
- Plan CRO tests on landing pages and stores with designers and developers.
- Run Google Search and Shopping, and coordinate social channels with the Media Buyer.
- Build a dashboard for each client and deliver a weekly read of the numbers with clear decisions.